-Email marketing campaigns can feature products or services, encourage customers to purchase after abandoning their cart, or deliver special offers to your customers.
-In the same vein as improving sales, you can also increase your leads with email marketing. In fact, with the inbound method, email marketing is used to nurture leads and improve conversions.
Reaching the right people at the right time-
-With email marketing, it’s that much easier to reach people because they always check their email. They can check it at any time, on multiple devices, which can improve the success of any marketing campaign.
Providing more value to your audience-
-If you continuously provide value for your audience, more people will pay attention and you’ll produce a higher ROI.