ASO stands for App Store optimization. It is the method of enhancing the app flagrancy within the App Store. It also helps in increase the conversion rate of the particular app. The users use two leading App Store: hello for downloading the apps is Google Play and App Store. Android users use Google Play, and App Store is used for IOS. It also gave attention to your app’s click throw rates, so the user attracts your app and wants to know more about it. If you’re going to increase your Click-through rate, you can do it by your app name, reviews, icons of your app, and attractive title. When the user clicks on the icon of your app, you have to convince your user to download it—the process of Click on the app to its download is known as Conversion rate optimization (CRO).
If you don’t know the difference between the ASO and SEO, then here are some points from which you can classify or distinguish them from each other. SEO stands for Search engine optimization, and ASO stands for app store optimization. ASO generally works for mobile apps, and SEO belongs to the websites. They both work for ranking, Keyword optimization. SEO is a much broader concept than the ASO because It contains many factors in which any website works.
There are millions of apps available in the App Store and the Google Play store, so there is cutthroat competition in this field; if you want to survive in the market, you must reach the users and convince them to download it.
It helps the app owner in engaging that traffic that is valuable for them. It also increased the amount of visiting people on their app. There are various types of keyword tools available which you can use for keyword research for ASO. Some of the favorite keyword tools are App radar, keywordtool.io, sensor tower, Thetool.io, mobile action, and many more. If you want to know more about these keyword tools, thousands of websites are available on the Internet to assist you in using them efficiently and effectively.
If you want to do keyword research for your app and don’t know how to do it, then here are some tips that you can use while researching it.
- Know features or functions of your app
Before starting anything, you must know the features or functions of your app so you can search the keywords according to whether your app is related to the game, fashion, food, workout, gym, or shopping app. Then, you have to investigate every feature of your app to find the best right keyword for your app. once you collect all these things, you have to purchase a keyword research tool and fill all the features of your app into it. Then, that app suggests the list of keyboards that you can use in your app to drive massive traffic towards your app.
- Brainstorm for relevant keywords
Once you get the keyword list from the tool, you also must add the keywords you think can make your app more user-friendly and liked. Because it gives a unique touch to your app, and people also attract to your app.
- Get the search volume for keywords.
Many keyword search tools exist in the market; you get the search volume of your keywords from that. The best app for it is keywordtool.io Because this gives the exact desired result compared to other keyword search tools. Different tools give us an idea about the best keyword.