In today’s time having an online presence is very important for the efficient growth of a business. Studies reveal that 97% of consumers look for their needs online now while 94% of B2B buyers research the products and services online first. Creating a site isn’t very tough with so many website creation tools accessible. However, there are certain rules to create a business website and they are given below:
Make your site mobile friendly
It has been reported that around 80% of shoppers make purchases using their cell phones, even in retail stores after comparing prices and checking out product reviews. So, if you are planning for a successful business site, then you should cater to mobile users.
Put your contact details above the fold
If your business is all about people coming and contacting you and speaking to your sales team, then you should put that info at a place where it can be located easily. Your contact details should be visible on your home page so that visitors don’t have to search for your address or number. if you are on social media, then you can put the link as header or footer for your customers to connect with you.
When search engines read your page, they check the page title, heading, content and page description. It is done to know what the page is all about and then depending on these factors, they will rank your page. You should add keywords to your page title so that search engines understand what keywords your site is targeting right from the start.
Choose short and descriptive titles. Make sure your title isn’t more than 60 characters. also, try to include power words in your page title to make it more interesting. You don’t have to include your domain name in the title.
Headings (H1, H2, etc.)
A page should be uniformly formatted. it is like a report which should have a heading (h1) and sub-headings (h2 and h3).
The H1 Tag
Every page should have an H1 tag. If it is WordPress, then by default, the title of the page is used as an H1 tag. And the h2 and h3 tags should be created out of your mind. Do not use one word for heading but use interesting and meaningful titles for your content. Use heading step by step i.e. first heading tag is h1, then h2 and then h3, h4.
Have a call to action
Every page on your site should allure your visitor to call you, sign up for your service, buy your product or go through your product list at least. Thus, make sure your website is inviting and has a clear button for it. Keep it above the fold so that users can easily find it.
Images are highly essential for presentation purpose. It makes your page appealing and simple to understand. But one of the major problems with pictures is that enhance the loading speed of your webpage. Thus, it is very important to use new and original images. Do not use it from an existing source. Optimize the size of the image as per your site. The small the size of the image, the better it is. Use image ALT tags to describe the image so that the search engine understands what your image is about.
URL optimization is important to get the highest SEO. It comprises of two parts: optimization of URL and URL structure. A good URL should be more than 255 characters and you can use a hyphen to separate them. Just like page title, your URL should be descriptive and short and the URL structure should copy your website structure.
It is important to differentiate your site from your competitors and give it one of a kind design. But, in doing so, you should not make it difficult for your customers to search for what they are looking. It is important to set easy standards for site navigation. Use dropdowns with headings on all the pages. Include a site map if necessary and make sure the search bar is easily available.
Protect your page from getting uncluttered
If a site has a lot of information, it can overload the mind of the customers, making them confused and unable to grasp the new details. Hence, make sure you use the right balance of graphics and content to provide a clean page to your visitors.
One way to keep your page is simple to avoid using social widgets. Find out what your readers will care about and if your page doesn’t need widget support, then remove it.
These are some of the things which you should keep in mind while designing a business website. Make sure you choose a reliable and experienced website designing company for this purpose.